As Senior Interactive Designer at Cost Plus World Market, I worked closely the Interactive Art Director conceptualizing seasonal digital design campaigns including web banners, social media and advertising campaigns.
As the lead for the Fall Guide seasonal campaign, I created a graphical background of fall leaves with orange and brown fall colors for the look and feel of the campaign, which was used across all digital platforms to drive traffic to the Fall Guide Landing page. Final assets included homepage and landing page layouts (desktop and mobile,) banners and web tiles.
With the Cyber Monday Campaign, I choose bold colors that tie into the holiday color schemes of red/green since it is the day after Black Friday. Final assets included landing page layout (desktop and mobile) and pop up design.
Designed weekly paid Facebook ads in various sizes based off the current week’s homepage designs and promotions.
