Clif Bar
We were proud to partner with Clif Bar on a wide range of design projects and digital marketing campaigns. Clif Bar is a unique energy bar company committed to organic ingredients, sustainable packaging and sourcing, and environmental initiatives and partnerships including planting a million trees with American Forests and working to prevent and remove up to one million pounds of plastic waste from the environment by 2025 in partnership with Surfrider Foundation.
Email Design
We were an integral part of the design team that launched the Clif Bar email program in 2020 — leading design inspiration meetings, designing weekly emails for desktop and mobile, coding (html, css) and testing in Salesforce and creating email style guides and templates resulting in subscriber growth of +45,000 and $186k in revenue.
Sweet & Salty
The redesign of the Clif Bar Sweet & Salty product line included concepting digital brand elements and look and feel from the new packaging, and designing all the digital assets needed for launch including emails, homepage and mobile layouts for clifbar.com, carousel images for e-commerce partners Amazon and Target, and motion and static assets for social channels. We loved working with the talented Axes Agency on the official product video — creating an overall concept and storyboard as well as curating stock music and video for the project.
